According to many reports in the SEO community and various tracking tools, it is speculated that two updates were recently rolled out by Google.
Google has not confirmed the update(s), but multiple fluctuations in search traffic were noted by various tracking tools (SERP Metrics, Grump, Mozcast, Algoroo) in addition to ranking changes that were reported by many SEOs.
According to speculation, Google may have released a large core web search algorithm update, coupled with a local pack rankings related update.
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