It is amazing how we live our lives in accordance with what others tell us.
The more nonconformist we believe we are, the less likely it would turn into reality.
Back in the day, mobile phones (and mobile devices for that matter) served as secondary tools with which we could communicate with one another when we are out of the house.
Today, mobile phones and mobile devices such as tablets are completely replacing desktop devices and render them completely obsolete.
If you watch sci-fi movies, none of them has actually depicted the mobile world as the preferred method of data consumption; it always was some kind of supercomputer with which the protagonist would gain valuable information about the bad guys so he could catch them in the act while wearing some kind of mobile device (for some reason a type of radio probably) to communicate with his team – it never was the primary device of contact.
About a decade ago, Blackberry was the first to actually deliver a real smartphone into our hands which was basically designed for travelling agents and businessman.
Apple soon followed in 2007 with their iPhone, which was aimed at technology adopters who just loved Apple’s products – which gave Apple its amazing momentum and rendered its former products such as the iPod into yesterday’s newspapers as they were incorporated into the new phone; aside from the latest installment, which lacks the earphone jack but considering the fact many teengagers and others have decided to not use them in the first place, which reminds of us of 80s movies with characters carrying radios on their shoulders.
Within less than ten years, most of the world has transitioned to the mobile world as the gateway to communicate with one another, with people kicking desktop and even laptops to the curb in favor of mobile devices (our dear friend AJ at Appenue actually works almost exclusively via his phone as his baby daughter hogs his PC in favor of Youtube).
Now Google has decided to make its desktop index a secondary index and give rise to the mobile index as the master.
Google aims to offer mobile users the best content first, which means that us, the marketers, need to make our content extra engaging on mobile as the index would show mobile friendly content first – so if you aren’t there yet, you should get back to the drawing board as soon as possible.
Stay tuned as we will update you with more details as soon as they hit us.