An analysis of the update found the following to be affected:

  1. Sites that have cross-links (web site structure).
  2. Sites with many outbound links that are a follow links.
  3. Sites with a problematic link profile: spam comments, many links from indexes, etc.
  4. Sites that did scarping to other sites (for example sites that have created news summaries with links to full articles on other sites)

More Information

  1. https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/
  2. https://www.seroundtable.com/google-update-now-16762.html

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