Google Analytics and Search Console Interfacing
ZEFO allows you to connect your Google Analytics and Google Search Console accounts to the system. After making the connection, data from these tools will appear in various locations around the system – as information across the system’s different screens, or in the form of data analysis results and conclusions. You can also set notifications in the event of traffic changes that’ll allow you to be on the alert and not miss out on important changes.
Discover Traffic-driving Keywords
Interfacing with Search Analytics lets you to keep track of the keywords that bring traffic to your website. This tool gives an in-depth look into your website’s actual traffic, which lets you better understand your user intent and adjust your optimization strategy accordingly. Using this method is also a good opportunity to discover new traffic-driving keywords that can be optimized for further traffic.
Traffic Source and Conversion Analysis
Analyze your traffic channels with the aid of all the important metrics from Google Analytics. See how you perform across the various traffic channels, and discover the conversion percentage for each channel, find out about your bounce rate percentages on different pages and devices, and make improvements accordingly.
Mobile Traffic Analysis
Take an in-depth look at your mobile traffic performance by specific device, manufacturer, and model, view completed goals and bounce rate for each – an important factor towards understanding the mobile user experience.